Art Barbie?

I got the link to this article and it sort of makes me sick. You can get a Barbie either posing as a work of art or wearing one. I appreciate that people are trying to get art and culture to the masses but how is a piece of kitsch supposed to make one feel inspired? Comparing the Mona Lisa Barbie to a picture of the actual Mona Lisa, it's just silly. You can't make a piece of plastic to compare with masterworks of art. (I'm sorry the pictures are so big.)